Just as the handshake symbolizes an offer of peace, trust, unity of purpose and civility, so the Responsible Immigration Reform (RIR) symbol offers a peaceful, civil call to action through unity of purpose. As millions flooded the streets of American cities in peaceful protest against the inhumane "Sensenbrenner Bill" demonstrating their economic, political and social power, the RIR symbol harnesses and demonstrates the power of peaceful protest in a call to action, by mobilizing the purchasing power of the collective consumer. The RIR Symbol denotes a positive association with over 100 million consumers (12 million undocumented workers and associated family and community rlationships of 90 million) who will voice their support and protest through their buying power and boycotting action. Your company's association with the RIR symbol denotes your friendship, civility and support of Responsible Immigration Reform and directs the consumer's call to action.

RIR will demonstrate this consumer power by utilizing its extensive media exposure, web-site calls to action and association lists, and through RIR's visibility in the community, rallies and word of mouth. Instead of A day without immigrants, as demonstrated by milliions through peaceful protest, we will establish Products without Immigrants™, RIR will call for boycotts of companies (Products without Immigrants™) found to provide financial support to politicians and policies in direct opposition to Responsible Immigration Reform, such as Kimberly Clark, until such a time as they demonstrate a willingness to join the chorus of voices who champion peaceful and humane solutions to immigration reform. 100 million affected immigrants and family members will refuse to diaper their children in Huggies©, or regularly purchase Kimberly Clark products until further notice. Imagine the successful boycott (Products without Immigrants™) of Huggies© Diapers, Kleenex© facial tissue, and Kotex© feminine products in opposition to Kimberly Clark's continued financial support of Congressman Sensenbrenner.

Conversely, consumers in support of Responsible Immigration Reform will be directed to buy products and support global companies and local merchants who are associated with the RIR symbol of unity and call to peaceful resolution to immigration problems. Products with the RIR symbol will be preferred by the 100 million consumers and all other supporters of Responsible Immigration Reform. Products without the RIR symbol will be overlooked.

Juan Jose Gutierrez - is the face of immigration reform in partnership with RIR. Gutierrez regularly appears on hundreds of media outlets including major television networks, news magazines and rallies worldwide. Gutierrez has devoted over twenty years to immigration reform and is considered the leading expert and "go to guy" on immigration issues and their economic, social and political impact. Gutierrez has contributed greatly to the branding of the RIR symbol by promoting the unifying symbol and generating web site exposure through his hundreds of hours of media coverage. Products without Immigrants™ will be the cornerstone call to action.

Juan Jose Gutierrez, president of Los Angeles-based Latino Movement USA, poses with a mural at his Los Angeles office Wednesday. Gutierrez, with other pro-immigrant activists, wants to tap anti-war sentiment by combining the issues at rallies. (Damian Dovarganes / Associated Press)

Among other RIR coalition associations, with exposure to millions, are Hermandad Mexicana Nacional, Casa Nicaragua, Latino Movement USA, Hondurans United of Los Angeles, Centro Azteca, Federaciá de Organizaciones Michoacanas del Sur de California, Federación de Organizaciones Zacatecanas del Sur de California, and Federación Unidas Mexicanas.